Our agricultural programs

The MUL family historically owns agricultural lands in “Pays de Grasse” (France).

Rich of this know-how which has been transmitted during 5 generations, the use of wholly-owned lands guarantees the supply’s traceability and security as well as possibilities for innovating on new farming techniques.

Recognizing and promoting know-hows based on local history, as well as on the productions’ quality and authenticity, are important values to the Group, which is one of the founding members of an “IG Absolu Pays de Grasse” created in 2020.

In a business where sourcing standardization is a major issue, given the living nature of the raw material, our group benefits from a strategic ranking thanks to the synergies with our farm.

Our expertise in cultivating aromatic raw materials has now been extended to the implementation of agricultural programs outside our group, within our supply chains.

The aim is to guarantee a reliable, tracked and secured supply, the agricultural sectors’ organization follows 3 main patterns:

• Creating a partnership with producers;
• Builiding or supporting cooperatives;
• Own establishment of land.

Creating partnerships with local producers consists in supporting and accompanying the installation and exploitation, in particular with young farmers, with the aim of guaranteeing a reliable, sustainable and secure supply of local aromatic plants (PPAM).

• Upgrading the profession and the agricultural sector: collaboration with agricultural and horticultural high schools and Apprentice Training Centers;
• Training technically the farmers during the plantation’s life cycle (preparing the soil, planting, maintenance, harvesting);
• Linking with a network of professionals and experts;
• Help in carrying out the budget’s study and financial support through crop pre-financing;
• Commitment on purchasing the entire crop.